8 Mistakes Every New Cleaning Company Makes


As a new cleaning business owner, you are faced with a ton of challenges ahead of you.

Even if you haven’t created your company “officially” yet, you still potentially face struggles and hardships in front of you before you ever get your business started and launched.

We call these struggles resistance.

Resistance will test you, it will see if you are right for this journey or not. If you can pass resistance and beat it, you are well on your way to a lifelong journey as a successful business owner. The feeling of resistance sucks, it really does. It can bring you down, make you question why you are doing what you are doing, and it will make some quit.

Fighting this resistance can be defeated by overcoming the issues you face. This is why I’ve gone ahead and created this post to hopefully keep you going towards your goals and beat resistance.

Don’t get me wrong, resistance will never fully go away. No matter what stage of your company you are at, you will always face it. But that shouldn’t scare you off, and if it does then maybe this business (or any business) isn’t for you.

But for those of you who want to overcome the struggles of starting a cleaning company, here is the list of 8 common mistakes that you may make along the way (and how to avoid and overcome them):

1. Spending too much time on a name

Getting a good name for your new cleaning business venture can be exciting. It is seemingly one of the first steps of starting a new business, and it is the start of all the opportunities to come.

With all of that said, don’t let it keep you back. Getting a good name is important, but you can’t let it prevent you from working on what matters; which is gaining paying clients.

Get a good name and go with it. From there, you can stop wasting your time and not be able to give yourself anymore excuses on why you aren’t taking action.

2. Not “staying legal”

Legalities probably scare the crap out of anyone unless you are lawyer. Even then, lawyers might dislike some situations related to their practice.

But this can’t stop you or even worse; make you go in illegally. Ensuring you have all your legalities in order is crucial, and if you don’t get this step right, all of your hard work might go down the drain once it catches up to you.

Take the time, study what you need to do, and hire a professional to do it for you. This is the best and most practical tip I can give related to remaining legal (although I am no lawyer by far).

3. Avoiding the ground work

Ground work is what is going to set your cleaning service up for success.

From your target market to the unique aspect that will help you stand out; you can’t avoid it. Skipping it will only lead to a confused mission, which will shine right through making you look unprofessional.

Take the time to get the base down, from there you can move on. If you skip this, you may be in for a messy business that is all over the place (which is no good)!

4. Not being frugal and savings oriented

A cleaning company startup is no time to spend more than you need to, especially if you have a tight budget.

You should put the most money into your legalities and marketing. These are the two biggest things you must be paying attention to because without either of them you won’t last, plain and simple.

With that, you must remain frugal and savings oriented in everything related to your business expenses. This doesn’t mean to be cheap per se, but rather search for deals, a better offer, or just a better solution overall. You certainly don’t want to spend $1,000 on a logo, or hire the most prestigious lawyer in the state; and this is exactly why you must remain frugal. Otherwise, you will run out of money before you even get to start marketing your new cleaning service!

5. Not looking at the bigger picture

Starting small is one thing, staying small is another.

Some will start small and stay small, which is completely fine; as long as that is what they want and planned for.

But, what if you could operate at a much larger level? What if, while you can’t start big, you could grow and expand to be much larger? Planning for this as a goal is something you should do if you figure it is what you want to do.

For those who envision staying small, they typically just like local servicing and how personal it can be. But if you have a larger picture for expanding, then plan for it and work on it to become a reality!

6. Spending too long on a business plan

Is that 25 page business plan really needed? Unless you are seeking a huge investment (which I hope you aren’t at this stage), you really don’t need a long business plan.

Typically, I suggest a short 1-2 page business plan outlining who you are, what you do (and for whom), your principles as a company (e.g environmentally conscious), and an overall mission.

This isn’t for anyone other than you and your company to follow when you lose track of your path. But seriously, there is no need to write up a long and boring business plan. Heck, you could write it up on a napkin! It really does not matter.

7. Avoiding marketing and selling (a big no-no!)

If you don’t know how to get paying customers, learn!

Don’t be afraid of it. Seriously, it is the #1 thing that will make or break your business. You need to be able to get leads and then convert them into paying customers who come back regularly for your services.

Otherwise, you will be out of business in 3 months because you lack any paying clients!

8. Not staying motivated

Motivating yourself to keep moving is critical in not giving up. Motivating yourself should be something you are doing on a daily basis because without it, you will lose your original vision and give up.

Key point to remember here is that while motivation is good, too much is not. You need to find a good balance, because without it you won’t do anything but with too much; you won’t do anything from something similar to  paralysis by analysis!


The biggest thing to remember after all of this goes back to what we talked about at the start:

It’s all about beating resistance.

No matter what issue you face, whether it is one listed above or an entirely unique one, if you are able to dedicate yourself to your business you will overcome it. From there, it will only gain momentum and nothing will stop you.

Before you go though, let me ask you one question that I’d love to hear you share with me in the comments down below (no matter when you read this!):

“What is the biggest issue you’ve faced and how did you overcome it?”

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