8 Steps to Creating Catchy Cleaning Company Names
It seems like it is becoming harder to come up with a decent, let alone amazing and catchy, name for a cleaning business. The reason is pretty simple and it’s this; there are more and more businesses being made, thus more names are being taken.
Although it is getting harder, it is not impossible. If you aren’t the creative type, this post is definitely for you. Or even if you are creative but having a block with coming up with a good business name, this post if for you too.
I’m going to go through a 8 step process and by the end you will have what you need to come up with a creative, catchy, and very original cleaning business name that you (and your customers) will love!
Step 1: Do you want a unique or explanatory business name?
This step will help you identify what type of name you want for your business. Do you want a unique set of words or a word, or do you just want to go the boring old “X Cleaning Company” route?
This really is a personal decision, but let me tell you the pros and cons of each.
So here are the pros and cons for having a unique name:
- Easier to brand the name regionally / nationally
- More likely to be available for use
- Not descriptive – harder for people to tell what your business is just by the name
- Hard to think of a good one
Here are the pros and cons for a basic name:
- Easy to think of
- Very descriptive – easy for people to tell that you’re a cleaning company
- Less likely to be available
- Harder to brand the name regionally / nationally
If you don’t know exactly what I mean between a ‘unique’ name and a ‘basic’ one, here are some examples of what I mean:
- “Smith Cleaning Co.”
- “West and East Cleaning”
- “Clean Bros”
- “Squeaky Clean”
So the first two are the ‘basic’ type of names, and the second are more of the creative and catchy type names. And of course these are really basic examples, but hopefully you get my point by now.
So you really need to identify which type of name you want to go with. From there, we can move on to the next step!
Step 2: Random word hour
I like to use this technique when coming up with a new business names. This is a really great tactic when trying to find a really catchy cleaning business name, or for any type of business.
This step is actually what resulted in this websites name, ‘Cleaning Zoom.’
Here is how this step works:
1. Identify the first or second word you want
You need to know what word you will have after or before the random word you generate. For example, I choose the word ‘Cleaning’ for the name of this website.
2. Open up a random word generator online
There are tons of these random word generators online, and I suggest you use a few for best results.
3. Right down possible choices
So once you are on a few of these word generators, start writing down a bunch of words that may work. Before you write everything down though, be sure it may be something that will work with the predetermined word you choose before.
For example, if you choose ‘Cleaning’ as the base word, make sure the random words you generate sound good with that base word.
Here is some examples that should give you an idea:
- Dazed Cleaning
- Tipsy Cleaning
- Cleaning Unite
Those are probably not the best examples, but I just came up with those in just a few seconds as an example. The point of this is to just go at it for an hour (or at least a little while), and get as many random and catchy names as you can. It doesn’t matter if they might be taken at this point, just write down everything you think of.
Step 3: Good Artists Copy; that’s all we need
Ever heard of the quote;
“Good Artists Copy; Great Artists Steal”
Well, I obviously don’t recommend you steal anyones cleaning business name as it will get you in trouble. That is why I said all we need to do it copy some ideas, and change it up to be legal and unique just for us.
To do this step, find a bunch of company names from other industries. You don’t want to copy another cleaning companies name as you might come across confusion with customers later on.
Once you have some company names, you now need to change it to fit a cleaning business and make it unique.
To do this, switch out words with things related to cleaning. Like clean, cleaning, etc.
Another thing to do is also look at switching the spelling, and change it up to be unique just for your cleaning business.
I wanted to note something, I don’t endorse simply copying any business names as it is unethical and typically illegal. I am simply recommending to use other business names for base points, and change it up to be unique for your own business.
Step 4: Shorten your list
By now you should have quite a few name ideas on your list. But now we need to shorten it up.
Firstly, anything that is way too long should just be removed. If you have a name with over 14-15 characters, it is typically going to be too long to be memorable to people.
You want clients to remember your name so they can share it with others, and actually remember who you are if they ever want to use your services.
Also, anything that doesn’t really flow well should be removed. While you were creating your list, you should of been writing down a bunch of name ideas to get your brain flowing. But now that you go back over and read your list of names, you can probably identify quiet a few names that simply don’t sound right.
Tip: Be sure to say your names out loud as it will help identify if the names truly flow or not. Sometimes just reading them in your head doesn’t produce the right pronunciation, and could lead you to picking a bad name. So, be sure to read everything out loud!
Now that we have narrowed it down to hopefully less than 10-20 names by now, I bet we can eliminate some more in the next step.
Step 5: Checking Trademarks
Making sure the names you have wrote down aren’t trademarked is a very important thing for one simple reason, legality.
It is illegal to use a name that is already being use and trademarked by another company, so if it comes up in your search as being already taken, you can know for sure that name is not an option for you. Cleaning names not taken already by another business is the only name you can have, there is just no way around it.
To perform a trademark search in the United States, you should use the official Trademark Electronic Search System (TESS) tool provided by the government of the US.
To use this tool, click on the “Basic Word Mark Search” link on the TESS tool page. From there, you can type in your cleaning company name ideas and see if any results come up.
If you see results that come up with the name you typed in, and they are active, then you know that it is unavailable for you to use as your company name.
Search all of your names, and keep the ones that do not show any results within this tool.
Step 6: Check for domain availability
Every business needs a website these days, even your cleaning services company.
Go do a domain name search to see if a domain with your businesses name is available.
I typically recommend to make sure a .com domain is available, but if it is not then you need to consider who owns that .com domain.
If the website with the .com extension is related to cleaning, I highly advise you to cross that name off of your list. Many people tend to go to the .com domain, and this could lead to loosing customers to your competition (and that is never good)!
But, if the .com is taken by an unrelated industry (e.g technology), then getting a .net or .org will be just fine in my opinion.
If you can, you should always try to get all three (.com, .net, and .org) to be sure no one else will be able to steal your brand name.
Step 7: Ask your friends and family
You seriously should only have a handful of ideas left now. It is time to really crack down and get the list of your possible company names to just a few.
Go ask your friends and family what they think. You should be asking them the following questions:
- Does it sound catchy?
- What does this name mean to you?
- Is the length of this name acceptable?
Note: Don’t tell your friends and family that the name ideas are for your future cleaning business. The reason I say this is because you don’t want advice that is altered about the name just because they already know it is for a cleaning business. You want them to give you honest advice, and if they don’t think the name fits a cleaning business, they will say that it means something different to them.
The point of not telling them is this, you want to see if people will associate your name with a cleaning service company or not.
If you keep getting advice that the name isn’t catchy or creative, doesn’t relate to a cleaning company, or that anything else is bad, you should probably assume a lot of other people think the same exact way.
Step 8: The final step
This is the last step, and this can be one of the hardest ones.
In this step, it really is up to you. Since everything on your list has passed through all of the steps, that means any of the options you have left should be very good choices, but it really is up to you to make the final decision.
If you have one name at the end of all these steps, then great! You should probably just go ahead with that name, and start working on other things with your cleaning business.
Are you one that worries about missing out on a better name opportunity? Then repeat the entire process! You will come up with a bunch of new ideas, and finally get down to a few ideas that may be 100 times better than the ones you came up with the first time (or not).
Don’t get caught up too much on picking a good creative name that you never do anything else. If it takes too long, just give it a few days to think about it. But hopefully, you will be able to narrow it down yourself to the name you really and truly like.
Do’s and don’ts:
Here is a summary of things to keep in mind while trying to create your businesses name.
- Don’t pick a name you aren’t in love with (it’s going to be with you for awhile)
- Keep it as short as possible
- Don’t steal, just use other business names as a base point and be creative with it
- Make sure it is easy for everyone to pronounce and spell
- Ensure it goes along with your slogan!
- Don’t use a trademarked name, ever
- Register the domain name as soon as you pick your businesses name
- Try to make it catchy, it will help with your promotional efforts later on
I truly hope this post comes of great use to all of you out there that need help in the name creation process. It can be hard, but make sure to not get caught up on picking the ‘perfect’ name that you never get anything else done.
You should make sure to keep working on your business while you are trying to come up with a name. If you are really having issues and can’t pick between a few names, just give it time. Let your brain sleep on them for a few nights, and eventually you will start leaning towards one name over the others.
Have any other tips or great business name ideas that you would like to share with us? Be sure to comment them down below, we would all love to hear your thoughts on this topic.